A custom website, a search presence that earns trust, and advertising that brings the right businesses to your door. Built for a firm that works only with companies doing seven figures and up.
Seven people, six years, and a client list of seven-figure businesses that come to you for proactive tax and advisory work, not commodity returns. The firm is established. The website and search presence around it are not, and closing that gap is the whole point of this plan. If we have any of this wrong, it is the first thing we fix on our kickoff call.
When a business owner needs a CPA, they start on Google or ask an AI assistant. To be the firm they find, your website has to show up for the phrases they type. Here is where that stands today, in plain terms, and how much room there is to grow. We pulled these numbers this week.
These are the things that decide who gets found and trusted when someone looks for a CPA online. No single firm in town is strong in all of them, and that gap is your opening.
| Firm | Search terms they show up for | Visitors from search / month | Google reviews | Publishes helpful content |
|---|---|---|---|---|
| ManzCPAYou, today | 2 keywords | ~27 | 50, all 5★ | No |
| Cook CPASearch leader | ~460 keywords | ~1,016 | A few | Rarely |
| Next LevelReviews leader | Very few | Minimal | 15+ at 4.9★ | Yes, a blog |
Here is the opening. You already have what most firms are still chasing: 50 five-star reviews, more than any competitor in town. What's missing is the visibility to put that reputation in front of more people. Cook pulls the search traffic but has a fraction of your reviews. Next Level has the advisory voice but is invisible in search. Pair your reputation with real content, an active profile, and search that works, and that combined position is yours to take.
Most firms buy these from separate vendors who never speak. We build them as one connected engine: the site converts the traffic that search and ads send to it, social keeps your name familiar in between, and every dollar is tracked back to real client conversations.
A custom-designed, fast, mobile-first site that positions you as the advisory partner for established businesses, with clear paths to book a consultation.
We make you the firm Roseville-area business owners find when they search for proactive tax and advisory help, and the answer AI tools cite when asked.
Local Services Ads put you at the very top of Google on a pay-per-lead basis, and a right-sized search campaign captures the high-intent searches below them. You see exactly what each dollar returns.
Most owners are not on Facebook or Instagram looking for a CPA the way they are on Google. But when they see your name regularly, you become familiar. So the day they need an accountant, you are the firm that comes to mind.
Your market is small, high-intent, and inexpensive to reach, which is exactly why a focused plan wins it. Here is how we put your reputation to work the day campaigns go live.
Local Services Ads run at the very top of Google with a verified badge, above the map and the regular ads. You pay per lead, not per click, and Google ranks them largely on review score, review count, and proximity.
Below the Services Ads, a tight search campaign covers the terms owners type. Volume is modest and top-of-page clicks run only a few dollars, so a focused budget goes a long way instead of being spread thin.
We skip the buys that don't pay. Separate Granite Bay and Loomis search campaigns, for example, have almost no volume, so we cover those areas through your Services Ads radius instead.
| What owners search | Monthly searches | Competition | How we win it |
|---|---|---|---|
| cpa, accountant | ~260 | Low | A right-sized Search campaign. Top-of-page clicks run about $3 to $13. |
| "cpa near me," "tax preparation near me" | ~90 each | Medium-High | Local Services Ads sit above the map and bill per lead. Reviews and proximity decide the order, and you lead on reviews. |
| "cpa roseville," "tax preparation roseville" | 90 / 40 | High | Where competition is toughest, your 50 five-star reviews are the deciding edge. |
| Advisory terms: tax planning, CFO, small-business CPA | ~10 each | Low | Long-tail you can own cheaply with authority content, not ad spend. |
Average monthly searches across Roseville, Rocklin, Granite Bay and Loomis, from Google's Keyword Planner. The market is small but inexpensive and high-intent, so a focused budget can own it instead of getting lost in a big-city bidding war.
Your office is in Roseville, so that is where we plant the flag. We take the top spot for the keywords that matter most there, in search and ads alike, before we add the next city. Going after every surrounding town at once is how firms end up ranking in none of them. We own your home market first, then move outward from a position of strength.
Search is the long game. In a field as competitive as accounting and advisory, earning the top spots can take six months to a year of steady work before your website is pulling its full weight. That is exactly why we run paid ads and social from day one. They bring leads and visibility in the near term while your search presence builds underneath them, so you are not left waiting on results to start seeing them.
Not features for their own sake. Here is what the website, search, and advertising are built to deliver for ManzCPA.
When a Roseville business owner searches for a CPA, or asks an AI tool to recommend one, you are there: in the map, in the results, and in the answer. Visibility stops being the thing holding your reputation back.
An owner who researches you before the first call finds a firm that looks as established as it is. The site does the early convincing, so more of the right businesses reach out ready to talk.
Your 50 five-star reviews stop sitting on one profile and start showing up where buyers decide: in search, in your ads, and on your site. The trust you have already earned finally pulls its weight.
You see which ads and searches turn into real client inquiries, reported in plain English. You will always know what is earning its keep and what to cut.
Website, search, ads, and social run under one roof, so you stop coordinating vendors and stay focused on the work only you can do.
Content, reviews, and advertising build on each other month over month. The longer it runs, the more ground you own and the more efficient each new client becomes to win.
Your investment comes in two parts: a one-time website build of $6,500, the same on every plan, and a monthly fee for the marketing that grows your firm after the site goes live. The tiers below differ only in how far we push your search, ads, and social. Most firms at your stage start with Growth.
The Growth plan is $36,500 in your first year, then $30,000 a year after that. You know what a new advisory client is worth to your firm. If it is even a few thousand dollars a year, and most stay for years, a small handful of new clients covers the entire system. Everything past that is upside.
Search compounds over months, not weeks, so a six-month start gives the work the runway it needs. You are not flying blind, though: from day one you see exactly what every dollar produces, and the website and content we build are yours to keep.
The $6,500 website is split 50% to start and 50% at launch. Prefer no upfront cost? We can roll the build into your monthly plan so you start for $0 down.
Management fees are included above. The advertising budget you set is paid directly to Google, so every dollar of media goes to reaching clients, not to us.
A clear, paced rollout so nothing stalls and you always know what's happening next.
We learn your firm, your ideal client, and your advisory niche, then lock the message and map the new site.
Your custom website is designed and built, with the SEO foundation and conversion tracking baked in from day one.
The new site goes live, your Google Business Profile is optimized, and search foundations are in place and indexing.
Authority content begins, Google Ads go live, and your social channels launch. First full performance report lands at day 90.
Most marketing for firms like yours is assembled from separate vendors, generic templates, and reports full of numbers that don't translate to clients. We built PipelineOS to work the other way. Here is the difference at a glance.
When a business owner asks ChatGPT, Perplexity, or Google's AI for a good Roseville CPA, we structure your site and content so you're the firm it names. We optimize for AI recommendations, not just blue-link rankings.
The website, SEO, and advertising systems we would build for you are the same ones we run on companies we own. Every tactic is proven with our own money on the line before it touches your account.
A dedicated tracking number and CRM tie each new-client call and form back to the exact ad and keyword that produced it. You will see that a few dollars of spend brought in a five-figure client, not just that impressions went up.
The plan above is not theory. Here is the same system at work for two other local businesses, with numbers pulled straight from their own accounts.
They were spending $2,500 a month on Google Ads just to keep the phone ringing, with no SEO and no way to see what was working. We rebuilt the site for search, added content and call tracking, and tightened the ad spend. Twelve months later:
Organic search now brings in more traffic than paid ads ever did, saving around $24,000 a year while producing more leads than before. They have also become a recommended answer on AI search tools including ChatGPT, Google's AI, Gemini, and Perplexity, the new way customers find local businesses.
This company came to us with no organic presence at all: a single-page site, no service or location pages, and no content strategy. We rebuilt it with dedicated service pages, location pages for every area they serve, and content targeting the searches their customers were making. Nine months later:
They went from zero organic presence to page one for the searches that bring customers. The foundation we built kept performing even after the engagement ended, because search is an asset you own, not one you rent. They are now a recommended answer on AI search tools as well.
"Wes and his team are incredible. We love our website and our marketing plan. Keep Charging!"
"Wes did an absolutely phenomenal job on my website. The new site is very consistent with my brand imaging while also being professional. He's also extremely professional and working with him has been a delight. I 100% recommend."
"Wesley at PipelineOS did a fantastic job re-designing my website. It was in dire need of modernization and revamping, SEO/search optimization, and overall aesthetic charm. I'm very happy with the results. Highly recommend Wesley and his services!"
"Wes is amazing! He built our company's website from the ground up, as well as managing the back end of our website including all of our SEO. He is on top of all analytics and is very responsive. Wes also checks in weekly to see what we need to adjust for our company to further our success... Look no further than Wes!"
Pick the plan that fits, and we'll send a simple agreement and schedule your kickoff call. We can have discovery underway within a week.
Approve a plan & book kickoff →